SUN x COSRX | Shopee - Strategy and Services

In today’s ecommerce landscape, brands and retailers are expected to have a multi-channel presence in key platforms – from marketplaces, social media,direct-to-consumer channels, and more. Shopee has been a top 1 e-commerce marketplace in Vietnam for all over 8 years. This is the reason why every brands want to launch their stores on marketplace, they think of Shopee first.

COSRX, a top 10 skincare brand was on the lookout for a reliable, experienced e-commerce partner to push their growth rates in Shopee.

A Trusted and Reliable Partner

With the aim of scaling its business through ecommerce, COSRX partnered with Sun E-commerce to create its online stores in the first major marketplace: Shopee

With this partnership, SUN is now responsible for a wide range of ecommerce services to get COSRX to achieve its goals.

Expanding COSRX’s Playing Field

As a groundbreaking ecommerce marketing tool, ShopeeAds has gained popularity in recent years due to its more engaging and effective in conversion.

SUN offers professional services includes ShopeeAds, Affiliates in Multi-channel, connect with great partners like ShopBack and Grab to open the opportunity for COSRX to gain the target.

Demonstrated Results

After just 2 months launching, COSRX Vietnam has gained a remarkable results:

• Improvement of growth rates (800%)

• Increase in GMV and orders (800% and 1500% correspondingly)

• Trusted by customers

Moving forward, COSRX VN intends to expand to another key local marketplace Lazada with support from SUN E-commerce.